How exactly to Use Salesforce Commerce Cloud SEO

Using  Salesforce commerce SEO  may help you rank high in search engine results pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also makes it simple for companies to optimise their websites.

If someone searches for "buy whey protein powder," for example, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud supplies a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in developing a user-friendly storefront for both customers and se's.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid se's in comprehending the content of a page.
2. Improve your content

Commerce on Salesforce SEO (also referred to as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. As time passes, this results in more conversions and a larger ROI.

SFCC offers a broad variety of content optimisation options for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. In addition, it encourages the usage of user-generated content (UGC) such as for example reviews to improve organic internet search engine positions.
3. Enhance your product pages

Salesforce Commerce Cloud (formerly Demandware) is probably the most powerful ecommerce solutions for retailers. It provides a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.

It also allows you to divide your XML sitemap files by product, brand, or category. This enables Google to focus on indexing your website's most essential pages.

If a page is not any longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will not be sent to a 404 error page due to this.
4. Improve your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for their items. This material may aid in the improvement of organic search results and also the generation of fresh clicks from interested clients.

For example, when you have a large number of goods that are regularly discontinued and don't want to serve up a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, since it is normally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. In addition, it assists them in developing a rich site layout that is simple to browse for both users and search engines.

Duplicate content concerns on category pages are normal among enterprise merchants offering vast product catalogues. This is particularly true for items which have many versions, such as light bulbs. To address this, canonical URLs to the main product page must be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is among the market's most powerful ecommerce solutions. This can be a popular platform for major retail firms, and it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is essential that you hire an experienced Salesforce commerce SEO specialist to assist you in optimising your website. They are able to ensure you're following the appropriate SEO guidelines for the company and help you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data

Salesforce Commerce Cloud (SFCC) is an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It supports the generation of new clicks for your organisation by positioning it near the top of search engines.

The homepage meta description is really a 160-character overview of what customers will discover on your website, and it's really critical in getting them to click on your link.

A crowded main page is really a no-no regarding SEO. Instead, consider emphasising your specific selling proposition & most crucial items.
9. Improve your social media marketing presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is among the most powerful ecommerce systems available. It is the retail platform of preference for major retailers, and it is recognised for its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and much more.

SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to create rich site design that's easy to browse for both customers and search engines.
10. Enhance your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse to be able to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. I want to help your  SFCC SEO   requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Start out with a free SFCC audit. More info may be found by clicking here.

After adding FAQs with their product pages, Roller Skate Nation observed a growth in organic search revenue.